On a recent road trip, I accomplished an incredible amount of work with just my iPhone for a small shop in my hometown, Seaside Candy and Gifts. I did make sure I was prepared though. If you have the pieces of the puzzle loaded onto to your phone, you can design those ads and posts with ease. So what pieces am I referring to? Check out the short list below. While not all will apply to you, at least nothing will be left behind.
~ Logo in PNG Format: Of course this is a no brainer but having the logo in a format that allows you to layer with other media is critical. If the logo is a transparent background, make sure it is saved that way in your phone, usually a PNG.
~ Banner: Make sure the business name or tagline is saved and ready to go on your phone. You may have a marketing tagline that is best used with specific fonts, colors or designs as part of the branding package. Even if it is a very simple message or name, consistency across all platforms reinforces the brand's image.
~ Photos: Load up your raw footage and photos. Editing on long drives (usually road trips with my husband driving) or on flights is the perfect setting to edit photographs or trim video. Best of all, no internet connection required. It is also far less distracting to edit in these situations precisely because there are far fewer interruptions.
~ Links: If you are promoting web pages or blogs, Facebook or store links than make sure to have those links saved into a note doc on your phone. Connections can be tricky on the go so storing those bitly links are incredibly important.
Being prepared can ease stress during trips. Getting ahead on the workload instead of falling behind is incredibly productive. Personally, this approach allows me to enjoy what's happening versus worrying about what I might not be accomplishing while away from the office.
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