If you are an entrepreneur or any small business utilizing Instagram, think about converting your page to a Business Profile. Analytics help you manage your account so why wouldn't you want to take advantage of the built-in analytics with a business profile? Know which posts are doing well with detail on the times and days that performed or fell flat.
Another issue with Instagram has always been losing your customers' attention when they link to an outside website or another app. Eliminate that by utilizing the contact feature built into the profile which gets your customers directly in contact with you via email. In a spontaneous environment, eliminating a step along the way to contact or purchase from you could be the difference between a sale or a customer loss.
On the design side, snap a pic of your converted account, add some design features and feature on your blog or even on your Instagram account. Within a few days of converting my profile, I had direct emails that mentioned they found me on Instagram.
Follow for inspiration or design tips, hire via www.chalmersproductions.com